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Utilisation of Data for Business Decisions

Case Study / A leading retirement village provider in the NZ market

Why We Were There

Our client sought to identify the optimal locations for developing future retirement villages across the country. Given the significant investment involved, it was essential to select sites backed by favourable demographics and projected demand.

LSI was tasked with building a model to understand New Zealand’s aging population and those who were more likely to purchase a retirement property across the country. We were asked to use the model to make recommendations about where to build retirement villages in the future and also train the client on the model to utilise its insights.

We built an original model and then were invited back to update that model after new census data was made available.

Outcomes

A simple, effective, decision-making tool to inform decision making supported by a powerful data model

A list of recommendations for areas that were underserved for retirement villages based upon findings from the model

$17m profit on land acquisition due to early entry into just one specific area

Reduced timeframes for greenfield development identification

The Approach

LSI undertook a data-driven approach to developing a model for the location of future retirement villages. Key steps included:

  • Demographic and market analysis: Understanding and then utilising demographic information to analyse the characteristics of New Zealand’s population to determine future demand for retirement villages
  • Competitor and market landscape: LSI modelled where competitors had already built villages as well as where they were planning on building new facilities

LSI used PowerBI to display the model as it allowed excellent visual representation of the opportunities for future retirement villages. For example, it allowed us to zoom into a suburb on a map and see any existing aged care facilities, planned facilities and the demographics of that area. The data model sat behind the visuals and allowed everyone to understand the information in an easy to digest manner.

This tool was used extensively by the client and was their primary tool for making decisions about where to develop new retirement villages across the country in the future.

Services Applied

Operational Strategy

Programme / Project Management

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