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Customer Centricity and Cost Savings

Case Study / A large telecommunications network builder

Why We Were There

Our client was looking to improve the experience for customers and reduce cost by eliminating unnecessary duplication costs. The process for provisioning fibre was relatively complicated for customers and providers alike. There were three separate companies involved, each operating independent call centres. This led to alot of confusion for customers who struggled to understand the process and duplication of activities across the three companies. There was also significant siloing within our client, with different parts of the organisation competing to meet their specific KPI’s without a focus on the end-to-end performance. Tracking and monitoring activities between the companies involved was seen as crucial which added lots of additional processes, rather than a focus on the customer having a positive experience.

Three pillars of customer centricity were identified to help guide the journey to a better practice:

Focus on customer-centric operating models
Enhanced data analytics to improve measuring, tracking and monitoring
Using information to more effectively engage with customers

Outcomes

Case Management: Triage jobs into relevant work streams (standard, complex) for ongoing management with case management of complex jobs – 6.9 to 9.3 FTE saving

Escalations: Case manage escalations through to resolution with a focus on fixing issues for customers and understanding root causes – 5.5 to 5.9 FTE saving

Status Updates: Drive behaviours to provide better information and provide timely status updates reducing call centre volumes – 3.9 to 5.4 FTE saving

Reschedules: Reduction in reschedule activity and improved customer experience – 2.0 to 3.9 FTE saving

Overall: The four key initiatives positively impact process efficiency with an estimated saving of 18.3 to 24.6 FTE across the call centre roles

The Approach

LSI was asked to carry out a review of the current state of key processes and management systems across three key areas within the customer orientated business units of our client and their partners. Those areas were faults, provisioning and escalations. Our approach included:

  • Business discussions with selected Group Managers, Managers & Senior Team Members
  • Review and validation of key processes at a high level, identifying key steps to process the work, current issues and improvement opportunities
  • Review of current managements systems, workflow and activities
  • Review and analysis of process volume data and reporting to identify issues and opportunities
  • Review of performance measurements requirements and alignment to management activities
  • Identification of current process development initiatives currently underway
  • Review of technology initiatives and information requirements

A number of key issues were identified that spanned across of range of activities reviewed and LSI made a number of recommendations including:

  • Streamlining the end-to-end process from a customer perspective to enable effective, timely and positive resolutions
  • Increase understanding of issues resulting in customers not receiving on-time visits
  • Rapid development of critical business information and reporting to enable root cause analysis and action planning to support business process management and decision making
  • Alignment of structure to customer focus with links to similar structure at partners to improve consistency of information / understanding

Services Applied

Customer Centricity

Operational Strategy

Process Design & Optimisation

Productivity / Efficiency

Programme / Project Management

Service Delivery Management

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