Case Study / A large telecommunications network builder
Our client was looking to improve the experience for customers and reduce cost by eliminating unnecessary duplication costs. The process for provisioning fibre was relatively complicated for customers and providers alike. There were three separate companies involved, each operating independent call centres. This led to alot of confusion for customers who struggled to understand the process and duplication of activities across the three companies. There was also significant siloing within our client, with different parts of the organisation competing to meet their specific KPI’s without a focus on the end-to-end performance. Tracking and monitoring activities between the companies involved was seen as crucial which added lots of additional processes, rather than a focus on the customer having a positive experience.
Three pillars of customer centricity were identified to help guide the journey to a better practice:
Focus on customer-centric operating models
Enhanced data analytics to improve measuring, tracking and monitoring
Using information to more effectively engage with customers
Case Management: Triage jobs into relevant work streams (standard, complex) for ongoing management with case management of complex jobs – 6.9 to 9.3 FTE saving
Escalations: Case manage escalations through to resolution with a focus on fixing issues for customers and understanding root causes – 5.5 to 5.9 FTE saving
Status Updates: Drive behaviours to provide better information and provide timely status updates reducing call centre volumes – 3.9 to 5.4 FTE saving
Reschedules: Reduction in reschedule activity and improved customer experience – 2.0 to 3.9 FTE saving
Overall: The four key initiatives positively impact process efficiency with an estimated saving of 18.3 to 24.6 FTE across the call centre roles
LSI was asked to carry out a review of the current state of key processes and management systems across three key areas within the customer orientated business units of our client and their partners. Those areas were faults, provisioning and escalations. Our approach included:
A number of key issues were identified that spanned across of range of activities reviewed and LSI made a number of recommendations including:
Proven Success: Real-World Results from Our Clients
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